It Takes Cojones!
‘THINK BIG’ without cojones is like faith without works – it can only get you so far.
Talent agent and powerbroker, * Jerry Weintraub, had a dream of taking Elvis on tour. At the time, Jerry was just a smalltime promoter while Elvis was the biggest star on the planet.
Everybody thought he was nuts to think he could get Elvis, but he didn’t let that stop him. On a piece of paper he wrote down his dream: Jerry Weintraub presents Elvis Presley at Madison Square Garden.
He called up Elvis’s manager and shared his dream but was told ‘NO’. Every single day, for the next 364 days, Jerry called up the manager and was told the same thing: it’s NOT going to happen.
On the 365th day, the manager called him up to say he could get Elvis – if he met with him in Vegas the next day and brought a million dollars. Jerry worked his network like mad to raise the money and everybody thought he was mad, but finally, at the last minute, an investor and big-time Elvis fan gave Jerry the million dollars he needed to seal the deal.
The rest as they say is history. Jerry went on to represent some of the biggest stars in show business including Sinatra, Elvis, Dylan, and Denver.
By exercising king-kong-sized cojones, he reaped king-kong-sized rewards!
* I highly recommend reading Jerry Weintraub’s business biography:
When I Stop Talking, You'll Know I'm Dead: Useful Stories from a Persuasive Man
Freelance Writer, Essayist
Author of "Psychology of the Hero Soul"
An inspirational book on awakening the hero within